The latest type of lipcolor from Etude House! How exciting!
Following the matte lip trend, of course, Etude House of Korea launched a product to keep up with the demand! This Lips Fit series promises liquid lipstick that glides nicely with vivid color and weightless powdery texture. Matte is usually not for me, though… as I have dry dry lips… but, let’s try…
Right now Etude offers 7 vivid colors and a clear top coat. I wont be surprised if they enlarge the collection and adds more color as summer comes near.
The packaging makes me think of regular gloss, the wand design is similar to previous glossy stain by Etude House which I enjoyed so much.
The color… yes… it is pigmented. Little goes long way here… seriously. Fantasy Fit Pink is warm pink that’s borderline coral… it is vivid, bright and almost neon! Super suitable and fun for spring!
The texture is super light and glossy when applied. But, wait a few moments, the color will turn matte. It doesn’t feel heavy or silicone, just light and it hugs my lips nicely without accentuating the lip lines. The lovely lipcolor is lightly fragranced with bubble gum scent that’s light and in no way masking any other fragrance you might be wearing. It dissipates quickly too.
Unfortunately for me, matte is no match… it dries up my lips within hours and I ended up putting on some L’occitane lipbalm to rescue my lips. Don’t get me wrong, the color is still vibrant and lovely! I experienced only minimal color transfer on my teacup. And the color stains quickly too.
Apologies, there’s gonna be no lip swatch for now, as my lips is experiencing super dry season now… ha…
I totally love the bright, fun, pigmented color. It is super light and enjoyable to wear. But, it is too drying for me. Even though I can salvage it with lipbalm, I don’t think I will be purchasing more color… as layering lip balm is totally opposite the matte concept…