Etude House Spring 2015 Dreaming Swan Collection

What is there not to adore about Etude House's Dreaming Swan collection? With pretty illustration from Kerrie Hess, this collection just got a whole lot cuter!

Ballerina themed Dreaming Swan includes Shine Volumer - eye gloss / highlighter type of product to be applied underneath the eyes to brighten, and also to accentuate collarbone and to be used as highlighter. 

Also new is an array of sweetly coloured lipsticks.

Veiling Pact finishing powder and blushes... look at that emboss designs! So pretty!

Nude nail polishes...

Also make up pouch and casings!

Which one suits your fancy?

(etude.co.kr)

Etude House Afternoon Tea Spring 2015 and New Face Brightener Line

This spring Etude House of Korea brings you pretty pastel colors from their latest Afternoon Tea collection. 

Afternoon Tea offers eyeshadow collection in pastel colors (of course!) and deeper colors too. Etude also offers new top coat and pretty nail polishes.

Etude also releases new Face Brightener Line, compact highlighter in three variants.

(etude.co.kr)

Etude House Give Me Chocolate

Well, there hasnt been any new launches that catches my eyes these days... I hope this cute launch from Etude House will be a good beginning in 2015.

Give Me Chocolate collection includes ultra cute and yummy looking eyeshadow duo and a set of nail polish. 

They look positively yummy, dont you think? the colors tend to be warm and I do think they look very wearable. Looking forward to try them!

(etude.co.kr)

The Skin Food Mineral Make Up

The Skinfood jumped in to the mineral make up bandwagon! This year they are releasing Mineral Make Up collection. The collection is quite complete from 3 colors eye shadow palettes, eye liner pencils, lip color, nail polishes, mascara and mascara for eyebrows. 

Looking at the promo pictures, the colors appear super wearable with eyes hadows looking sheer and user friendly.

(pictures theskinfood.co.kr) 

Etude House Summer 2014 Princess Happy Ending

Riding on the popularity of anything princess, one of my favorite Korean brand, Etude House has launched a princess themed collection too!

The Princess Happy Ending series is related to the Disney's famous princesses line-up, even though i dont see any likeness of Snow, Belle, Cinderela and Jasmine themselves in the make up packaging shots so far... *

It is divided to 4 themes: Snow White, Cinderella, Belle and Jasmine. Each offers different type set of make ups. I can't decide whether I love Jasmine or Belle more... What about you?

Update: I managed to purchase Belle's blush (review here) and Cinderella's eyeshadow.

(etude.co.kr)

*update: earlier I thought the collection is not related to Disney. But then I saw Disney(c) logo... 

Etude House Spring 2014 Campus Runway Nail Polishes

Etude never fails to entertain me... look at these nail polish line from Spring 2014. 

Titled Campus Runway, it embodies the happy, carefree spirit of campus days. What garnered my attention was the UV nail polishes! They glow under UV light! Campus doesnt mean books and studies, eh... Parrrttyyyyyy!!!!

pictures from etude.co.kr

The Skin Food Spring 2014 Milky Rose

How pretty! The Skin Food's Spring 2014 release is English rose themed collection: blush (reviewed here) , pen style lip lacquer, make up remover, make up elixir and nail polish. 

I am eyeing at the blush! how about you?

Etude House XOXO Minnie Collection 2013

Etude has done it again! It does what it does best, making cutest make up and tempting me! This time, it is with its ultra cute, super irresistible Minnie collection. Minnie who? Minnie Mouse of Course!

The collection includes line up of lipsticks, highlighter, blusher, nail polishes, nail glitter, eye shadows, eye liners and mirror. Wait... Minnie has major eyelashes... of course we have to have mascara and faux lashes in the collection too!

Very very tempting indeed! I am coveting over the pretty pink lippie, highlighter, blusher and nail glitters! What about you? 

(pictures from etude.co.kr)

Etude House Summer 2013 Bling in The Sea Series

I’m not done getting blinded by the Pre-Summer 2013 Color POP… and Etude House has launched yet another theme… boy… this Korean brand is definitely ambitious!

This time, it is fresh, light, almost mermaid-y Bling in the Sea. Don’t ask me what does it mean…

The collection includes brightening loose powder to give that fresh glow called Bling Beam Trans Powder. Comes in Pink beam and Apricot beam:

Bling in the sea nail polishes… look at those wonderful glitters!

Proof 10 Auto Pencils. Just what every mermaid need… no sharpening needed.

Yet another set of Color POP Shine tint… this time pink themed… (may be this is not part of the Bling in the sea series…)

Proof 10 Bling Eye Stick. Designed for under the eye liner…not eye shadows… but I’m gonna use it as eye shadow (okay, I’m deviating here….) the transparent glitter is supposed to make your eyes more mysterious… hmmm… (review of Bling Eye Stick here)

Moving on… Proof 10 Color Eye Stick. Now, this one is supposed to be used as eye shadow to deliver vivid color.

And of course, being Korean they have to have this: Sun BB Cream SPF50+/PA+++ with pearls to give long lasting radiance.

Etude also released Shine & long sharp liner eye pencil series.

Im eyeing on the pink tints, bling eye colors and the polishes! What about you?

(pictures from etude.co.kr)

Etude House Pre Summer 2013 Collection Color Pop

Whoa Etude! Really...nothing can stop this Korean company from churning cute and even cuter make up collections. This time, they just launched their Pre Summer Collection : Color Pop! Move over sweet tooth... color pop is now!

The promo images really evoke that pop art feeling... colorful and vibrant, bold and brave with a dash of psychedelic vibe thrown in! comic books! pow! WOW!

The collections includes neutral set of eyeliners, more vibrant eye liners titled Dreamy Show Creamy Pencils:...

Multiple hues of greens and blues in form of nail polishes...

 

These line up of Color Pop Shiny Stain reminds me of YSL's Glossy Stain and L'oreal's. Brighter version of Glossy Stains, anyone?

Of course, Etude House's release wont be complete without the inclusion of Dear My Lips Talk... Look...the ribbon is orange too!

 

What else do you need for summer? Colorful eyes, check... Coral-Mandarin-Orange lips, check... Sea-hued nails, check... 

I am so curious to try their Color Pop Shiny Stain and those colorful Dreamy Show Creamy Pencils too! What about you?

(pictures from etude.co.kr)